Ramadan & Eid Fragrance and Skincare Seeding Blueprint

Business Challenge: Seasonal gifting periods see intense ad auction competition; brands need authentic creator demonstrations early enough to influence pre-Eid shopping.

Campaign Approach: Execute a two-stage rollout: curated PR gifting to 15 micro and mid-tier beauty creators three weeks prior to peak shopping, followed by contracted Spark Ads / Reels with the top-performing organic voices.

Creator Strategy: Select creators based on demonstrated skincare/fragrance affinity, bilingual Arabic/English delivery, and audience concentration in Dubai, Riyadh, and Kuwait City.

Delivery Execution: Custom bilingual briefing cards, climate-controlled courier dispatch, two-step draft review, and 60-day paid usage licensing on contracted UGC videos.

Measurement Framework: Structured as a planning blueprint: builds a library of native vertical videos and culturally resonant gifting moments ready for both organic discovery and paid amplification.